It’s called “The Price of Altruism” by Oren Harman. Article from the NYT seen via 3QD.
As you guys know, I’ve been traveling a load in June, and I had to sit through the safety demos many times. And this particular point of “Put on your own oxygen mask before helping others” struck me as thoroughly vital. I felt that it wasn’t nearly stressed enough to the point that it made me quite edgy about how tragic it would be if someone failed to follow this instruction just out of “niceness” to help another person first.
The article in the NYT opens with precisely the above sentiment. Well, someone’s done much more thinking on this, and written a book. It seems like one of us should get it :).